What is Digital Marketing?
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
We use these digital marketing assets and strategies to help you reach people online:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Content marketing
- Social Media Marketing (SMM)
- Email marketing
Search engine optimization (SEO)
Earn traffic through unpaid or free listings from visitors who are actively searching for the products and services you offer.
We help you get traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines through SEO.
Pay-per-click advertising (PPC)
We use Google Ads to bid on keywords that we want ads to show up for. Then these ads appear at the top of SERPs, above the organic listing. If a visitor click our ads then you pay for that click. In fact we are not pay for the ad space, only for the clicks.
There are two main parts for a success campaign:
- The selection of a correct cost-per-click (CPC) bidding during the campaign set up, and of course
- The Conversion Tracking, namely the tracking of the Conversion Rate of the campaign.
A Conversion is taking place when someone interacts with your ad and then takes an action that we’ve defined as valuable to your business (add to cart, make a call, e.t.c.). This measure gives us data to adapt the campaign appropriately and consistently.
We focus here to reach, engage and connect consumers by creating and distributing valuable, relevant and consistent content.
Usually we create/use:
- Blog Posts
Social Media Marketing (SMM)
We use Social Media Marketing to increase brand awareness and conversions, as well as build and maintain your business's reputation.
We create the necessary actions to collect subscribers like Newsletter forms.
We use MailChimp and Constant Contact to send out emails and monitor how your subscribers interact with your emails.